Hi, I'm |

200+

Campaigns Managed

$100K+

Monthly Ad Budgets Managed

50+

Monthly Campaigns Managed

Cross Platform Certifications

About Me

Crafting clarity from complexity.

Background

I like asking way too many questions, to think strategically, cracking the surface to learn what's underneath, to find solutions to tough problems. I thrive in the world of operations, to find solutions to step 5 while working on step 1, to work tactically to traditional problems, to ultimately move the next project forward.

Whether it's building campaigns from scratch, fixing inefficient workflows, or totally flipping projects on their head, I like to challenge things to run better, faster, and leaner — to zag, in a world that zigs.

Currently – Ad Operations @ Spotter, Inc.

Core Values

Collaboration

I value teamwork and believe the best results come from sharing ideas and working together. I use data and open communication to guide our efforts and keep everyone on the same page.

Client-Focused Success

Helping clients succeed is always my priority. I measure success by the outcomes we achieve as a team, not just as individuals.

Growth Mindset

I stay open to new ideas and enjoy learning with others. By growing together, we create better solutions and deliver real value for everyone involved.

Career Timeline

Journey of Growth

Feb. 2022 - Present

Advertising Operations Manager

Spotter, Inc.

Managed 50+ monthly YouTube paid media campaigns ($100k+ budgets) for QSR, Gaming, and Entertainment clients, driving $6.7M+ revenue and supporting stakeholders on RFPs, launches, and optimizations.
Produced 10+ weekly Excel reports tracking conversions, VCR/VTR, and CTR; achieved 90%+ campaign benchmark compliance and 95%+ IO delivery. Onboarded Jack In The Box to 48 DMAs ($4M spend, 11M+ foot traffic), surpassing VCR and CPCV goals.

Aug 2021 - Jan 2022

Advertising Operations Coordinator

Internet Brands

Led 100+ monthly ad display and video campaigns with $50k in monthly ad spend, via Google Ads Manager across WebMD, Medscape, and Cars.com, focusing on leaderboard and half-page display ads, to audiences of 8M+ monthly.
Managed the lifecycle 30+ weekly campaigns through Jira's workflow, of 10+ weekly RFPs and inventory checks, producing weekly Excel pivot table reports to show insights and optimizations, pacing and delivery of campaigns.

May 2021 - Nov 2021

Project Coordinator

Rescue Agency

Managed the project lifecycle of 40+ design projects with budgets exceeding $100k, ensuring FDA and Tobacco Free client projects met strict planning, budget, and scope requirements, resulting in over 90% on-time project delivery.
Executed over 100 project staging outlines in Teamwork.com and staffing reports for a 200+ person agency, maintaining a 40-50 hour workweek to streamline task tracking optimization, reducing overtime work by 10%.

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Featured Projects

Showcasing data-driven solutions that deliver measurable results and drive business growth.

Client Reporting Dashboard

Led the product development of the Client Reporting Dashboard, with the goal of cutting client reporting, and data aggregation in PowerBi, resulting in 50+ weekly report downloads, saving 1.5+ hours weekly to an AdOps team of 8.

Enhanced data accuracy across campaigns in ads, devices, demographics, and YouTube Creator Placement reporting, minimizing 1st and 3rd Party data discrepancies for accurate pacing, billing and client optimizations.

Power BIAnalyticsAutomation

Campaign Benchmark Tool

Managed the product construction of the Spotter Benchmarks, with the goal of aggregating all of Spotter's campaign data, showcasing quartely Viewability, VCR/VTR, and CTR performance, across 10+ verticals, and 50+ advertisers.

Led the prdouct education and usage of the Spotter Benchmark Dashboard to an AdSales team of 40+, resulting in 90%+ of Spotter Benchmark usage in RFPs, client reportings, and recommendations, set to rival industry standards.

Google AdsAnalyticsROI

Notion AI Management System

Shared the development of Notion AI for the 40+ person AdSales Team, adding 5 new case studies, 5 new SOP's, and Google Advertising education, resulting in faster onboarding, and education in a fast-paced start up environment.

NotionProcess DesignTraining

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Skills & Tools

A comprehensive toolkit for modern digital advertising operations and data-driven decision making.

Google Ads

Advertising

MS Excel

Data Analysis

Salesforce

CRM

Google Ads Manager

Advertising

The Trade Desk DSP

Programmatic

Amazon Ads DSP

Programmatic

Interests

Beyond work, these passions fuel my creativity and drive for excellence.

Marathon Running

Swimming

Golfing

Traveling

Street Food Enthusiast

Pasta Connoisseur

Contact

Let's connect and discuss how we can work together.

Get In Touch

I'm always interested in discussing new projects, creative ideas, or opportunities to be part of your vision.

juan.letayf@example.com

/in/juanletayf

Location

Available for Remote Work